Why 98% of CEOs See AI Benefits While Accountants Struggle
- Marko Glisic

- Jun 8
- 4 min read

A staggering disconnect exists in corporate America right now. While 98% of CEOs say AI and machine learning offer immediate business benefits, fewer than half of organizations say they're ready to fully adopt and implement AI. This gap between executive vision and operational reality tells us something important about where finance transformation actually breaks down.
I see this disconnect frequently. CEOs expect immediate transformation while their finance teams are still evaluating basic AI tools. This isn't unusual. It's becoming the norm across industries.
I've discovered the problem isn't technology. It's translation. CEOs see the potential because they think in outcomes. Finance teams get stuck because they think in processes. Success comes from aligning technical execution with business vision. Let me show you how to close this gap.
From Million-Dollar Mess to Eight-Figure Exit
The best example of AI's transformative power comes from a cannabis company I worked with that was plagued by significant cash discrepancies. They had $1,148,320 separating actual cash from accounting records. Traditional reconciliation methods would have taken months to complete. Instead, we deployed AI pattern recognition to identify transaction anomalies and implemented automated controls.
Within 18 months, the same company grew from $4 million in revenue with negative EBITDA to $50 million, achieving 25% profitability. The exit price? $60 million. The difference wasn't just fixing the books. It utilized AI to predict cash flow patterns, optimize inventory turnover, and uncover revenue opportunities hidden in the data.
What most accountants miss is that AI doesn't just find errors faster. It reveals patterns you didn't know existed. We discovered $875,000 in annual inventory discrepancies, but the real insight came from AI, which showed us when and why these losses occurred. We built automated controls around those specific patterns and eliminated the problem entirely.
The 40-Hour Gift Hidden in Your Training Budget
Here's what separates high-performing finance teams from the rest. When a firm invests in AI training, employees save 22% more time than those who don't. It's a difference of 40 hours annually, per employee. But most organizations miss this entirely because they focus on the wrong metrics.
Consider what Yvonne McGill, CFO of Dell Technologies, recently stated. "For a CFO, there's no better measure of ROI." She's right, but ROI from AI doesn't come from replacing people. It comes from amplifying their capabilities. Advanced AI users save 71% more time than beginners (79 minutes vs. 49 minutes). That time difference compounds across every financial process.
I track these metrics across my clients. Teams that invest properly in AI training consistently see their senior accountants shifting significant time from compliance work to advisory work. That's where the real value emerges, not from doing the same things faster, but from doing entirely different things.
Why Most AI Projects Don't Return
BCG's recent survey of 280 finance executives revealed something surprising. Median reported ROI from AI is just 10%, well below the 20% many are targeting. Nearly a third of finance leaders say they've seen only limited gains. Why? Because they're implementing AI without a clear framework.
Successful AI adoption in finance follows these proven tactics:
1. Start Where the Pain Lives
Most finance teams begin with the flashiest AI tools. Smart teams start where manual processes cause the most pain. Invoice processing, account reconciliation, and monthly reporting typically offer the quickest wins. When implementing AI, I always recommend starting with the most time-consuming manual task first.
2. Measure What Matters
Charles McCumber, Director of Finance at AIR, says, "It learns very quickly how you ask questions and has the ability to provide you with analysis. It's a one-stop shop for quick financial information." But this only works when you track the right metrics. Focus on decision speed, error reduction rates, and shifts in time allocation rather than just counting automated transactions.
3. Build Trust Through Transparency
Finance professionals need to understand what AI is doing with their data. Black box solutions fail. Transparent systems that show their work succeed. I've seen adoption rates jump dramatically when teams can verify AI logic and understand the decision-making process behind it.
4. Scale Gradually
One-third of surveyed finance executives are actively piloting new initiatives, and another 44% have moved into scaled deployment. The key is moving from pilot to scale only after proving value. My approach is simple. Automate one process completely before moving on to the next.
Automation Lies the Real Prize
AI is reshaping finance in ways that go far beyond basic automation. Here's what's actually working across different industries.
Dynamic Budgeting Replaces Quarterly Updates
AI transforms budgeting into a continuous process. Instead of relying on static quarterly updates, finance teams can now utilize AI to dynamically adjust budgets and forecasts in real-time based on live data inputs. This shift fundamentally changes how companies respond to market conditions.
Predictive Analytics Prevent Problems Before They Happen
AI-powered algorithms can analyze clinical trial data, detect adverse events, and support regulatory decision-making processes. While this example originates from the pharmaceutical industry, the same predictive capabilities apply across various industries. AI spots trends and anomalies that human analysis often misses.
Natural Language Processing Democratizes Financial Insights
More than half of CFOs rely on both financial and non-financial data to make decisions. AI makes this integration possible by translating between different data types and presenting insights in plain language. Controllers who once struggled with complex queries can now ask questions in natural language.
The Clock Is Ticking
Some 30% believe AI and GenAI will deliver transformative value by the end of 2025. About half anticipate breakthrough results within the next three years. If you're not actively implementing AI in your finance function, you're already falling behind.
Julian Lee, Executive Director of Finance at the Airport Authority Hong Kong, warns, "cyber attackers can also exploit these advancements to create more opportunities for fraud." This reality makes careful implementation even more critical. Moving fast without proper controls creates new vulnerabilities.
Financial executives are seeking to recruit a larger number of staff with advanced technology and data analytics skills. The talent war for AI-savvy finance professionals has already begun. Organizations that wait will find themselves competing for a shrinking pool of qualified candidates.
The gap between CEO expectations and finance team readiness won't close itself. But with the right approach, finance leaders can transform from cost centers to value creators. I've seen it happen repeatedly. The companies that succeed share one trait. They start before they feel ready. In the AI race, perfect preparation is often the enemy of progress.



